My name is Phoebe and I decided to create BYPHOEBE LONDON in 2020 during the pandemic.

At the time BYPHOEBE was born, I was working as a Personal Shopping assistant for one of the most famous department stores in the world.

When the pandemic hit, I decided to make bracelets for my friends and family to keep them smiling through a very unsettling time.

As a jewellery fanatic, I wanted to create a brand where each piece is unique and personal to the individual. I love how jewellery can tell a story and I hope BYPHOEBE pieces do just that.